Hairdressing and Aesthetics

Are you planning to open your beauty salon? We present a guide to boost the success of your health, wellness, and beauty business.

The aesthetics sector, from a global perspective, recorded a growing trend in 2023, which Portugal has been following. The Concept Group (owner of the franchised business models BodyConcept and Depilconcept) has seen an increase in salons by around 38%, with plans to open 16 new clinics in 2024.

According to Vida Económica, the demand for non-invasive facial and body treatments has increased, along with personalized services and premium quality. A notable consumer trend.

Lisbon is a location characterized by high population density and a continuous flow of tourists in the capital and the metropolitan area.

Chiado, Estrela, and Alcântara are areas that, due to their architectural features, provide an environment of glamour and high quality for beauty and wellness salons. These are very advantageous characteristics.

Stand out in the sector:

• The choice of non-invasive treatments (such as laser or cryotherapy) has been highly attractive to consumers.
• In hairdressing, natural and organic products are trending. Brands that opt for sustainable treatments are setting the trend.
• Salons catering to male clients have also seen a growing trend.

It is expected that the global hairdressing market will grow by 4.7% from 2023 to 2030. In this market, hair salons such as Jean Louis David and other franchises show solid performance in Portugal.